Of course, there is a graffiti aesthetic to my art but I primarily play  with the visual effect. I use the original colours and re-paint the logo  with excess. By pouring paint over them, the logo dissolves in front of  the viewer’s eyes, drawing attention to, and visually disturbing the  recognisable and omnipresent trademark. By doing so, I try to  investigate the logo’s visual power. It’s a simple gesture, just as in  Aikido when you reverse the power and change the flow of energy. - ZEVS

Of course, there is a graffiti aesthetic to my art but I primarily play with the visual effect. I use the original colours and re-paint the logo with excess. By pouring paint over them, the logo dissolves in front of the viewer’s eyes, drawing attention to, and visually disturbing the recognisable and omnipresent trademark. By doing so, I try to investigate the logo’s visual power. It’s a simple gesture, just as in Aikido when you reverse the power and change the flow of energy. - ZEVS

68 notes
Posted on Thursday, 8 September
Tagged as: ZEVS   art   street art   playboy   visual   trademark   logo   paint  
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